- Over promoting yourself
If every second tweet or post that you update on social media is about how you are the best at what you do, there’s a problem. People want to know why you claim to be the best. Rather impart valuable insights and knowledge that will help others to succeed in their industry. Self- promotion is dull and distasteful. If you really want to have bragging rights, try sharing case studies about successful campaigns or projects that you have completed that have achieved measurable results for your clients. Substantiate why your brand is different.
- Incorrectly using hashtags on Facebook
Hashtags on social media provide users with a way to filter content about a particular topic. On Facebook this is already pre-defined as users have already filtered their content by choosing what people/businesses to like and be friends with. This is already an indication that they only want to see content from these businesses and people. On Twitter, users are a lot more interested in finding content that is grouped according to certain topics – so in this way hashtags on Twitter are a lot more effective. Too many hashtags can also easily give the impression that your message is spammy. Rather post hashtags on Twitter. Here’s a good guideline for creating hashtags, click here.
- Spelling or grammar mistakes
This will influence the perception that people have of your brand on social media very quickly. If you’re not careful about staying professional, others will quickly pick up on it and mentally place you on a lower ranking scale in comparison to your competitors. This may seem like a petty thing but it really does speak volumes as posts form part of a customer touch point – an experience that someone has with your brand for the first, second or third time. Make sure you’re always consistent.
- Too many @ts and abbreviated words in your posts
There are businesses out there that try to cram so much information into their posts that these start to look messy and unintelligible. One needs to be careful about how many words they start to abbreviate in a post. Not many people enjoy deciphering what you want to say. Make it simple to understand from the start. Remember to keep your tweets short and sweet. Shorten your URL’s and don’t use a limitless amount of twitter handles in your tweet. This dilutes the information that you want to share and makes it seem as though you’re trying to impress others about how many connections you have, instead of the quality of content that you could be sharing with others.
- Don’t talk about things you know nothing about
Don’t try to sound more clever than you are. Don’t comment on news, events or trends that you haven’t read up about. Don’t formulate opinions in a rush just because everyone else has one. If someone challenges you on what you just posted and you don’t have an intelligent response, you will sound shallow. If you want to be controversial, ensure that you are up to speed on a certain topic of discussion and make your comments interesting, objective and well-formulated.