Facebook and Twitter are two of the most popular social media platforms. I often get asked by clients which one would be better suited for their social media marketing. I’ve put together a short infographic that highlights the benefits of both.

Twitter VS Facebook

 

 

 

 

 

 

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generation y

A 2012 study by Millennial Branding predicted that by 2025, 75% of the workforce will consist of millennials. Also known as generation y, millennials have been weaned on digital technology. Such technology has enabled global businesses to communicate more efficiently by removing limitations on location and time.

Generation y expect to communicate swiftly as this empowers them to deliver faster results so they can be rewarded sooner rather than later. In short, this generation believes in efficient productivity for maximum impact and digital technology is the gateway to achieve this.

As an entrepreneur, you will want to understand what these millennial innovators are all about so you can benefit from their independent and fresh way of thinking and save your business time and money.

Characteristics of generation y

Sense of entitlement

This generation is used to receiving praise and positive feedback, treated as special and important by their parents. They may carry a sense of entitlement as they feel they are here to solve the world’s problems that older generations failed to find.

Confident

They are ambitious, goal-driven and confident. They have high levels of optimism, assertiveness and believe they are “right”. They are not afraid to share their ideas or challenge the opinions of their bosses. They prefer a multi-functional way of working that cuts through the constraints of rank.

Structured

In school, this generation had more hours for homework and less free time than any of the previous generations, creating the pressure to succeed. By following tight schedules filled with structured activity, this generation finds it difficult to be spontaneous with how they spend their time. They may take on too much responsibility and may expect for others to be more flexible when it comes to re-scheduling deadlines.

Motivated by meaning

Generation y are constantly on the lookout for a career that provides more meaning. A more meaningful career for a millennial means they can share their talents and skills and make a difference in someone else’s life. They also desire to have a certain quality of life.

Look for mentors

They look for a boss who can be a mentor with whom they can build a great working relationship that is characterised by regular communication and the openness to ask for feedback and advice. These individuals are a best fit for startups that make them feel as “part of the family”. They want to work with colleagues and managers that look out for them as individuals, not only seeing them as a resource.

Tech-savvy

A digital device is a millennial’s best friend. These tech-savvy individuals grew up playing educational games in high-school and are not afraid to openly share their opinions on social media. They have a firm grasp on how to use online apps and tools to build business relationships, crowdsource solutions and research information on demand.

Open to change

Generation y recognize that the startup business and technology landscape is constantly evolving. This means that we need to adapt to the way we work with technology. They are confident about challenging the status quo.

Task orientated

Majority of millennials believe that going to an office from 9-5 on a regular basis is unnecessary and most would prefer to choose when and where they work. They like to measure productivity on the amount of work completed instead of time spent in the office.

Hunger for knowledge

These individuals are hungry to expand their knowledge by tapping into new resources for learning. Many hold intellectual stimulation as a top prize when it comes to workplace motivation. They are all about the why, not only the how.

Expect recognition

Generation y expect recognition for their hard work and accomplishments. They crave indications that their work is approved by their superiors. Today’s workplace is highly influenced by millennials and for that reason leaders must try to learn how to disciple these individuals by giving them purpose.

Many leaders find it difficult to trust their millennial employees until these individuals earn their respect by producing work of excellent quality. Perhaps because millennials carry a bad rep for changing jobs too often.

This approach can often lead to feelings of uncertainty from your millennial workforce as they sense the lack of trust that you may bring across.

Unfortunately this may lead to an uncomfortable working relationship that can demotivate a millennial. Outward signs such as a lack of enthusiasm, productivity and interest in one’s work may start to show.

So how do you win over a millennial?

You’ll want to try a more engaging and hands-on approach by showing them that you’re interested in their ideas. You can also be more consistent in your communication with them.

One of the best ways to attract and retain millennials is to be mindful about how you lead them. Be careful of coming across as a boss who is far removed in a corner office, seen as an authority figure with a title.

As a leader do you do what you say you will do? Do you impact others in a positive way? If you want to earn the respect of millennials, you will need to understand how to communicate with them. Then adjust your leadership style so they can relate to you and know that you are interested in their success and the success of your startup.

It’s also important to be flexible about adjusting your leadership style so you can accommodate these innovative thinkers who are essential to your startup’s growth and success. It also helps if you’re an attentive listener as that will earn you respect from your millennial employee.

Acknowledge the unique talents that millennials bring to your startup (and let them know this directly) and don’t try to hide it when you’ve made a mistake. Admitting that you might have made a bad decision is a sign of a strong character, not a weak one.

Unfortunately there are many leaders who are unaware of the negative effect that their insensitive leadership style carries. Millennials are so ambitious about building a successful career and the future they envision that they will purposely find an alternative path if they feel misunderstood and unappreciated.

These subtle changes will make a big difference in helping you to win the admiration and respect of millennials. Earning the respect of millennials is no easy feat and requires bold leaders to do some self-examination. If you want to attract fast-moving, creative and innovative thinkers to your startup, adapting your approach will attract these future leaders. What subtle change will you make today?

 

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social media faux pas

 

  1. Over promoting yourself 

If every second tweet or post that you update on social media is about how you are the best at what you do, there’s a problem. People want to know why you claim to be the best. Rather impart valuable insights and knowledge that will help others to succeed in their industry. Self- promotion is dull and distasteful. If you really want to have bragging rights, try sharing case studies about successful campaigns or projects that you have completed that have achieved measurable results for your clients. Substantiate why your brand is different.

  1. Incorrectly using hashtags on Facebook

Hashtags on social media provide users with a way to filter content about a particular topic. On Facebook this is already pre-defined as users have already filtered their content by choosing what people/businesses to like and be friends with. This is already an indication that they only want to see content from these businesses and people. On Twitter, users are a lot more interested in finding content that is grouped according to certain topics – so in this way hashtags on Twitter are a lot more effective. Too many hashtags can also easily give the impression that your message is spammy. Rather post hashtags on Twitter. Here’s a good guideline for creating hashtags, click here.

  1. Spelling or grammar mistakes

This will influence the perception that people have of your brand on social media very quickly. If you’re not careful about staying professional, others will quickly pick up on it and mentally place you on a lower ranking scale in comparison to your competitors. This may seem like a petty thing but it really does speak volumes as posts form part of a customer touch point – an experience that someone has with your brand for the first, second or third time. Make sure you’re always consistent.

  1. Too many @ts and abbreviated words in your posts

There are businesses out there that try to cram so much information into their posts that these start to look messy and unintelligible. One needs to be careful about how many words they start to abbreviate in a post. Not many people enjoy deciphering what you want to say. Make it simple to understand from the start.  Remember to keep your tweets short and sweet. Shorten your URL’s and don’t use a limitless amount of twitter handles in your tweet. This dilutes the information that you want to share and makes it seem as though you’re trying to impress others about how many connections you have, instead of the quality of content that you could be sharing with others.

  1. Don’t talk about things you know nothing about

Don’t try to sound more clever than you are. Don’t comment on news, events or trends that you haven’t read up about. Don’t formulate opinions in a rush just because everyone else has one. If someone challenges you on what you just posted and you don’t have an intelligent response, you will sound shallow. If you want to be controversial, ensure that you are up to speed on a certain topic of discussion and make your comments interesting, objective and well-formulated.

 

 

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social media

Why we’re hooked on social media

We live in a world where we are inundated with information. We’re hooked on social media as it quenches our fear of alienation and ignorance.

It provides us with a social agenda for the day and ensures we don’t miss opportunities for asserting and validating our opinions. One could even say that it gives us a sense of belonging, raises our self-esteem and puts us at the forefront of the latest trends.

We’re all guilty of it as naturally we want to participate, get involved and be noticed. It appeals to our egos. Apart from social media, we are exposed daily to television, the movies, the web, e-mails and video games which are just a few of the ways that our mind gathers information. Whether we like it or not, we are swimming in the sea of information overload.

Due to the necessity to stay connected with the world around us, it feels like there’s not much choice left in deciding what to focus our attention on. Everything comes flying at us with such tremendous speed. So with this, there’s always a danger. Our values start to diminish, we tend to become desensitized to the world around us and a feeling of numbness forms around our hearts. Almost like something we try to shield ourselves from but accept that this is irreparable and after all, it doesn’t seem that harmful.

Do we suffer from too much cynicism?

Very often we fall into the trap of focusing our minds on things that are corrupt, dishonest, violent, discouraging or trivial. How did we become so engrossed with such cynical matters? Can we blame it on technology, our lifestyle or the pace of life? Are we simply too busy to focus our minds on the finer things in life? Is it easier to go with the flow? Do we have the FOMO (fear of missing out) syndrome?

One thought that crossed my mind is that even though everything is permissible, not everything is beneficial. We are what we think and what we think is the result of what we focus our minds on. The types of movies we watch, the kind of websites we visit, the company we keep and the type of posts we expose ourselves to on social media (a huge way of gathering information in the 21st century).

All these channels can either empower and strengthen us or they can break us down and debilitate our belief in something greater (the thing that keeps us anchored). Our minds are susceptible to suggestive thoughts, especially if we are open minded individuals. Being open minded has good intentions, but it can also become a stumbling block if we don’t always counteract what we perceive as truth.

How to stop?

If someone throws a bucket of water at you and you don’t move away to prevent yourself from getting wet – you suffer the consequences. It’s the same with the multitude of messages that are transmitted through our multimedia devices. If we consume content without asking ourselves what it’s about and asking how it benefits us, our minds will simply become a storage place for both beneficial and harmful information.

By questioning and focusing our attention on content that is beneficial and valuable will help to stop our minds from wandering into areas that can cause much negativity and cynicism.

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the-last-supper-622304_1920

What’s the big deal about saying, “I was wrong”?

I have noticed a pattern in my work with people, a sharp contrast between successful individuals and those who stay stuck in life. It’s an inverse relationship: Successful people point to their failures, while failing individuals point to their successes. While there are certainly exceptions to the rule, the pattern is that the mega-achievers have no problem bringing up their massive screw ups — in fact, they seem to enjoy it. I think their character is integrated, with lots of ambition, but with little shame and self-judgment.

I had one high-performing leader tell me about a deal in which he’d made millions, and then he finished the story with, “And I found out later that the other side negotiated better than I did, and I could have done twice as well. But, oh well. He didn’t seem embarrassed at all, nor did he speak as if he had an image to protect. Continue reading The power of confession

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overcoming-fear_final

The word failure brings many unpleasant thoughts to mind. Most of us would associate it with unworthiness, hopelessness, despondency, low self-esteem and general apathy. The dictionary defines the word failure as a person or thing that proves unsuccessful.

After reading this definition, I decided that this is only a half truth. Yes, I’m sure we can all agree that the word failure conjures up negative emotions and feelings, however, without failure how would we ever have success? I know very few people that have achieved great success without facing multiple failures and making mistakes along the way. Continue reading Staying positive in the face of failure

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